Grow your REI with Radio Marketing Strategies
Joining us today is Chris Arnold, who has closed over 2,500 real estate deals using a marketing channel that is very effective but frequently overlooked, radio. In his 15 years of working in real estate, Chris has perfected a method of micro-targeting the exact audience he is looking for and then creating explosive radio spots that result in prospects approaching him to buy their homes. This marketing channel brings inconsistent and highly motivated sellers with virtually no completion!
Most recently Chris has launched his REI Radio coaching program. This program is designed to teach real estate investors the Marketing stream that everyone knows about NO ONE is doing!
In this episode we’re discussing
[2:35] Why radio reaches the target audience he wants
[4:12] How the radio inspires and creates motivated sellers leads
[5:30] They run around 62 spots on radio, where the message is clearly communicated
[7:52] The advantage of this channel, where you have authoritative marketing
[10:18] It doesn’t matter what your strategy is or on which side of REI you are, you can get a radio ad for your business.
[12:03] How the radio creates an instant trust in their mind and how people just want to talk to the person they heard and don’t to another competitor
[15:36] The low cost and the effectiveness vs other Marketing channels
[19:35] How he encourages people to identify themselves as a marketing person
[21:57] What motivates him to impact others, his coaching, and mindset
Arnold’s Top Tip’s
“The primary demographic that we are serving is over the age of 50, and our grandparents don’t have Spotify subscription, they still get in the car. And you connect the fact that radio is the best way to get in front of them”
“You can owner, finance it, rented out, fix and flip, wholesale, we can name every exit strategy, there is one thing we all have in common listening to this podcast, is we need deal flow and we need an opportunity that’s what radio does”
“We're running 62nd spots on the radio so that our message is clearly communicated, people over the age of 50 don't want fast, they don't want speed. They don't want fast-talking. They want a clear and simple, slow explanation”
“You have authoritative marketing exists through channels like radio and television, this is the channel that when you are heard on, it is assumed that you are an expert at whatever it is you're talking about”
“When you're advertising on the radio, doesn't matter who's listening, what their motivation is, want to do deals with you, you automatically are put in a position where they want to get closer to you for whatever gain they feel like they can give you. And that is the power of radio. You don't get that on a lot of other marketing channels.
“We have a completely turnkey model. And what I mean by the turnkey, is it's plug and play, just take what we do in our system that I've been doing for 10 years, worked out all the kinks done all the split testing the answer to every variable that exists when advertising on radio, and you just plug it right into your business”
“If we compare it to direct mail or any spam approach like I would consider spam approaches as ringless, voicemail, text blasting cold calling direct mailing right and scamming people, I'm sorry, but you're not generating a motivated seller lead over half of those people are calling you to screw off, right?”
“We compare it to a lot of other marketing channels that require a lot of time, and tweaking and split testing. With radio, the radio station does everything for you, all you got to do is pay your monthly bill and answer the phone when the lead comes in or send it to whoever you have to answer these calls for you to convert them”
“I've set up my operations to live into the loom. And I am not involved in the day-to-day, if you have that mindset of a lifestyle business, I believe that things like radio are essential if you have this mindset of: ‘I want to build this business that runs without me as much as possible.”
“My mindset is you take a deal that you contract and then you sit down and you figure out what exit strategy is going to yield you the highest profit and sometimes it should go into a rental portfolio right sometimes you should also go in and actually put some work and rehab into this one because we're going to get a great ROI if we flip this thing, my mindset is never getting stuck in one mode of an exit strategy”
Mike’s Top Tips
“What I've been telling over listeners, it's how you buy, you want to buy the asset, to the point where if the economy crashes during a pandemic, or during a depression, you don't have to sell, because there's no reason to. The whole thing is getting those types of leads to where you're getting the asset, no matter what you want to do”
“A lot of our listeners are that they're busy people. This is usually a side hustle, they're working nine to five, they're making good money. And that plug in the two words plugs and play easy things that they can forget about. That's what they need because they're stressed already at their jobs”
Resources about Arnold
Email | Wholesaling Inc | Cosa Investments | The Multiplier Master Mind | Youtube
ABOUT CHRIS ARNOLD
Chris Arnold is the Co-Founder of COSA Investments, one of the largest wholesale companies in the DFW Metroplex. COSA is operated and managed by a US virtual team which has allowed Chris to run his company while living in Tulum, Mexico. He is also the founder of Arnold Elite Realty which is a cutting-edge boutique brokerage consisting of a team of seasoned agents. His passion for coaching and mentoring entrepreneurs has led to the creation of The Multipliers Mastermind.
Most recently Chris has launched his REI Radio coaching program. This program is designed to teach real estate investors the Marketing stream that everyone knows about NO ONE is doing!
