Today we welcome Rachel Marshall and Bruce Wahner. Rachel is the co-founder and chief financial educator and content strategist of the money advantage. She's known for making money simple, fun, and doable. Bruce Wahner is the lead advisor of the money advantage where he designs and communicates individualized solutions that help their clients increase cash flow, and help with financial control.

Now, what is the money advantage? It's a team of financial freedom architects, for wealth creators, you have a three-step roadmap to maximize your money by keeping more of what you make, protecting it, and turning it into cash-flowing assets. Their family office model brings you the concierge service usually reserved for the ultra-wealthy, a team of licensed professionals to coordinate every part of your financial life. This includes strategies for cash flow, long-term tax reduction, estate, and business legal planning, creative whole life insurance strategies if you want an alternative investment.

In this episode, we’re discussing…

[2:24] The fact about the family offices and the reason why they exist and how they need to bring their banking process for their investments into the fold

[5:00] They try to introduce to the investors another place to store money, which is a specially designed life insurance contract utilizing whole life

[6:29] Infinite banking term, or cash flow banking

[9:49] Loan against life insurance and how it works to invest

[15:26] Restrictions or policy of when you can start borrowing from the life insurance

[20:32] Some of the myths people think about whole life policy and why they avoid it

[31:17] What else can we get out of the money advantage?

[36:00] How do I boost my investments returns and allow my money to work in two places at the same time
[38:10] Where to learn more about cash flow strategies to maximize money and use alternative investments

Bruce’s Top Tip’s

“We call a family office model. They're actually a network of vetted resources across the country. And so that's how we try to help. What I would call retail investors actually take advantage of the family offices, and that's collaboration on all aspects of their financial services. Where do you store your money? Because everybody has a need to store money”

“Is a multifaceted tool that people can use, that are going to get better than bank returns anywhere between 3.5 and 5%, depending on where they are in their life. And it's a tax-free return. A tax equivalent return for very successful people would be up in the 6 and a half, 7, seven, and a half percent range. And we have a warehouse of something that you can use when an opportunity comes, you can actually access this money to get into a cash flowing investment”

"Because your capital, that you're capitalizing the policy is never interrupted, it just keeps going, keeps going and going. And the life insurance company knows that. They're able to then loan you against, we always want to make sure people are standing against you're not borrowing your money, you're actually borrowing the reserves of the insurance company”

“And if you die before you pay it all back, they'll just subtract it from the death benefit. It's a very simple concept. People try to make this a lot more complicated than it is. But it's a very simple concept
“It's a financial tool that is tax grows tax-free, you get the lock in your health. And then the biggest myth, I think is this fight amongst, you know, the insurance producers and investment advisors. That's why you need a family office model, where people are actually on your team, designing the entire strategies that work for you and your family.

Rachel’s Top Tip’s

“Now that capital is growing through two ways. One is through guaranteed interest. Another is through non-guaranteed but highly anticipated dividends. So, you're getting this growth on your capital, which is growing your cash value that you can access and use. What's really fascinating about this is it's exactly what the banks do”

“You can use life insurance to store your capital before investment and borrow against it and then invest your cash. You can also use it after an investment, you invest the money first you have a return you have these dividends coming from your investments. You put those into life insurance, you're growing that cash value, and now you can multitask that money or stack it because you're able to use that cash value over and over to do more investments”

“People say I have a million-dollar death benefit policy. Can I go borrow a million dollars? The answer to that is no. We're not talking about borrowing against the death benefit. We're talking about borrowing against the cash value, which is the equity portion, like in a house, the equity that you can access and use, which is a portion of the death benefit”

“This is money that's not going anywhere. But it's also not growing at very fast rates. What I would say is life insurance is a safe tank asset. It is an asset that belongs in the classification in our mind of savings vehicles because it is safe, liquid, and growing. Simply that just means is not going to lose value ever, whatever your floor is in that policy in terms of your cash value in your death benefit, you are not going to say, tomorrow, that value is cut in half because of market forces or something like that”

“Most of the people we talk to, and I would bet that your audience is in this category as well are people that are entrepreneurial thinkers, they're wanting to grow true wealth, not just hope to have a good nest egg, but they want to be in a position where they have streams of income, they want to control, they're not looking to be okay, they're looking to be really wealthy, and really live life to the fullest and truly accomplish that time and money freedom”

Resources from Bruce and Rachel

ABOUT BRUCE WEHNER AND RACHEL MARSHALL

Bruce Wehner is the Lead Advisor of The Money Advantage, where he designs and communicates the individualized solutions that help their clients increase cash flow and financial control. Bruce leans on his experience as an educator and varsity head coach, lifelong entrepreneur, and real estate investor. He is a Nelson Nash Institute Authorized Infinite Banking Practitioner who has been practicing Infinite Banking since his parents started his first policy when he was a young child. Bruce and Rachel are the co-hosts of The Money Advantage podcast, the popular business, and personal finance show.

Rachel Marshall is the Co-Founder, Chief Financial Educator, and Content Strategist of The Money Advantage. She is known for making money simple, fun, and doable. She’s currently writing a book about her near-death experience and how it became the springboard for her family’s multi-generational legacy of more than money.

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