Own Franchises Like Stocks
In today's episode, we're welcoming back Kenny Rose. He's a renowned franchise expert in this field. He's featured in Forbes, ABC American Express, The Hustle, Market Watch, and other publications, his media reaches over 220 million people.
Founder of Semfia Franchise Brokerage and FranShares, Kenny Rose is the go-to source for franchise investing knowledge.
He's going to be talking today about his latest company Fran Shares. This allows you to passively invest in a portfolio of professionally managed franchises in minutes, with no fees.
In this episode, we’re discussing…
[3:25] He wants to make sure people get a different idea of what franchising is and how you can invest in it
[8:54] How does a franchise work professionally manage?
[10:15] How much does a franchise cost?
[10:22] They can grow organically, they have a lot of liquidity
[12:28] It allows people who come from lower-income areas to work their way up and become entrepreneurs
[13:55] How to pick a franchise in the middle of a pandemic and fear of the recession
[16:37] What does he see in the franchise world as far as the future, post-COVID?
[17:55] The benefits and franchise advantages instead of trying something on their own
[19:35] There’s a different way people invest in economies that thrive
[21:20] How to invest in local businesses/market and why they’re growing
Kenny’s Top Tip’s
“You don’t need to be an accredited investor to be able to invest in these really big investments. I think that if you’re trying to make a big change, you shouldn’t exclude people”
“COVID start eating up the economy and the stock market turned to a gamblers paradise, people just aren´t trusting of Wall Street”
“Fran Shares allows investing in a portfolio of professionally managed franchises, in a recession-resistant portfolio for as little as $500”
“Honestly, if you buy a MacBook, how many hands does that money change before it eventually affects the stock, it comes back to you? Let’s change the way people invest, I want to think from the investors point to view, not really the Wall Street point of view”
“As long as we’re changing investing, I kind of wanted to change entrepreneurship a bit, this is one of my biggest things I’ve gotten media exposure on. That’s really what I want, to be able to change the way people own business”
“People is working from home more often, the first we think is a pandemic resistant business, like Home Services, interior renovations, lawn care, senior care, especially at home. There are even things to the franchise in the trash industry”
“You rely on the franchisor for support as things change, like this is one, that is tested franchises, but this is what they’re there for, is that you invest in them because they are invested in your success”.
“If you have 1000 local owners and I send something out to them and say, hey your investment just made a post on Facebook, I think they would like to engage with that, is going to help them increase their return on investment”
“So, I think what you’re going to see here in the future, is not only a great investment, but you’re going to see the most profitable franchises to exist in every franchise system because they have so much more local support than any other franchise.”
Resources from Kenny
ABOUT KENNY ROSE
Founder of Semfia Franchise Brokerage and FranShares, Kenny Rose is the go to source for franchise investing knowledge. He is a renowned franchise expert in the field; featured in Forbes, ABC, American Express, TheHustle, Marketwatch and other publications with a career media reach of over 220 million people. His latest company FranShares allows you to passively invest in a portfolio of professionally-managed franchises in minutes, with no fees.
