Passive investing in commercial real estate
Commercial real estate investing piques many people’s interest, but can seem a bit intimidating from the outside looking in. Thankfully there are platforms like Crowdstreet that can help new commercial investors understand the process and get started. CrowdStreet is a real estate investing platform that gives investors direct access to individual commercial real estate investment opportunities, allowing you to review, compare, and personally choose the deals that meet your own investment criteria.
Brent Hieggelke is the Chief Marketing Officer of Crowdstreet and a high-growth tech marketing executive focused on start-up and early category innovators and disrupters. He is a former CMO of several leading Saas companies such as Urban Airship (mobile), Brandlive (video), Webtrends (data and analytics) and Touch Clarity (AI, machine learning).
In this episode Brent and I talk about how Crowdstreet got started, what it’s like doing a deal through the platform, and what new commercial investors need to know to start diversifying their investment portfolio. We also discuss some of the benefits of commercial real estate investments and getting help streamlining your dealflow on the front end.
In this episode, we’re discussing…
How and why Crowdstreet got started and what they’ve got planned for 2020.
The problem Crowdstreet solves for commercial real estate investors.
What kind of commercial investment opportunities you can find on Crowdstreet.
Why so many people will want to continue investing in commercial real estate after doing their first deal.
Why it’s important to diversify your investments and why commercial real estate is a good option for doing so.
The additional support you can get through Crowdstreet, including investor education and relationship building opportunities with experienced investors.
Brent’s Top Tips:
Working directly with sponsors is a great way to learn – if you’re newer to commercial investing, Crowdstreet’s matchmaking can link you up with experienced sponsors who typically have at least a billion dollars asset experience. That’s a great way to learn the ropes and reduce your investment risk.
Look at people who manage a lot of money - The people and organizations that run big pension funds, university endowments, and other big accounts regularly allocate 20-30% of their portfolio towards commercial real estate - for good reason!
Do your research & educate yourself – there are tons of resources both on Crowdstreet and beyond that can help you figure out what you need to know before you invest in your first deal. Due diligence is a key part of every deal, so make sure you’ve done your research on becoming an investor in the first place.
Resources:
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Brent Hieggelke | Crowdstreet
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ABOUT BRENT HIEGGELKE
Brent is a high-growth tech marketing executive focused on start-up and early category innovators and disrupters. He is a seasoned evangelist, keynote, and panelist across a wide-range of topics.
He is a former CMO of several leading Saas companies such as Urban Airship (mobile), Brandlive (video), Webtrends (data and analytics) and Touch Clarity (AI, machine learning), which was sold Omniture. In 2009, Brent co-founded a real estate start-up, Second Porch, which built the first sharing economy vacation rental site which exited to HomeAway, now Expedia. Brent has keynoted and led panels at global events like SXSW, Mobile World
