What is PropertyRadar?

Today we welcome Aaron Norris, whose real estate career started at five years old fixie houses his father's split business. After living in New York City for almost a decade he joined the family's hard money business as a mortgage officer and researcher. Today he's the Vice President of market insights for PropertyRadar. He speaks and writes nationally on trends and the power of public records that helps Main Street compete with Wall Street. You'll find his works on forbes.com. Think realty magazine and bigger pockets. We're going to concentrate today on this wonderful software called PropertyRadar. This software allows you to research residential and commercial properties using enhanced public records data. You can connect with owners by phone, email, mail, in person, and online.

In this episode we’re discussing…

·       [2:31] How Aaron started in the flipping business in California and then moved to NY

·       [3:50] History of PropertyRadar beginnings

·       [4:00] He teaches nationally, Real Estate investors, realtors, and mortgage professionals. Data is not just for Wall Street anymore

·       [5:12] What PropertyRadar is, and what it contains and how we can use the data for marketing purposes and connections, and how old they are

·       [9:32] It can work with your CRM or other marketing tools, it has a way to accept the data via as a pure integration, and generate marketing campaigns

·       [13:51] PropertyRadar is a mobile app?

·       [14:53] Ibuyer concept, what it means and the advantages above the competition

·       [18:50] Don’t be scared of the data

·       [20:07] There are heat maps within PropertyRadar, what you can find, and the advantages if you look up zoning opportunities.

Aaron’s Top Tip’s

·       “PropertyRadar is a software tool that combines public records into an easy space to research mortgage people and property data. And the way that you stack and refine into your niche is what makes the product so special”

·       “Being able to stack the people's mortgage and the property data in unique ways allows me to talk to a smaller group of people in smarter ways. Instead of blowing my entire marketing wad on one huge general list one time and doing no follow-up, I'm connecting via phone, social media email door knocking direct mail, in short succession and fire more times for follow up to hopefully land that deal”

·       The most interesting categories are Home Services, watching people who install garage doors or pools of solar, those big-ticket items that they constantly need a source of leads. It's not as a service business like mowing lawns, because, they're not the heaviest user, where we attract people who need a consistent source of and high volume of leads to keep their pipeline full. “

  ·     “It can do some pretty cool thing. So, within the app, yes, like a hard money lender, this is what I was doing every day anybody who flipped a property. I was getting leads sent to my inbox. And then I was taking it into my CRM after I would find out who the owner of the entity was”

·       “The data meets your criteria, pushing it into a CRM system that triggers a workflow, maybe you're working with a VA, do some research, make sure the phone numbers correct, set up a phone call, connect with them on social media send a piece of direct mail, you create whatever series you want. We even have a partner that sends one-off postcards. You could send a postcard and then follow up a week later by phone, social media, or whatever”

·       “If you're doing a search, this is a great example, say your realtor driving down the road with a client. And they're like, I really like a house like that. Open the app, and it shows you're able to click the home and say, it's owned by this person, they've owned it for 15 years, that's a pretty good amount. Let's give a call. And you can click from right there, the phone number and call them and just say, you know what? I'm with some clients, they love your property so much. Are you thinking about selling? Or do you know anybody in your neighborhood with a property like yours that's thinking of selling? I mean, who else knows how to do that? That's really cool”

·       “And let's be honest, if you're a flipper competing against an ibuyer, they're making money in a lot of different ways. If you're not familiar, first of all, with the concept of ibuying. These are cash buyers that offer all cash. But that's not the only game. They're vertically integrating all their services. So, when Zillow does it, they've got mortgage closing, you've got an open door that just went public, and they're talking about expanding that things like insurance. So, they're making money in lots of different places, not just one”.

·       “Look up zoning opportunities, look at properties that are zoned like our three or triplex where there's only a single-family on-site, where you can build three units, and then additional ad use depending on the state that you're in. That'll be controlled by your local ordinances. But I've got investors that are going from a single house on a project to six. And all of a sudden, you don't have to pay full price for that single-family home, because you're going to do some awesome things with it after you buy it.”

Mike’s Top Tip’s

·       “It's amazing. Because really, the opportunity, and whether or not you're in regular real estate, or even if you're some of our listeners might be realtors, or they might be handyman that is trying to look for things. It's not just for the investor”

·       “I've always talked about having your team Having your CPA having your attorneys, having your bookkeepers, having your mentors. This also goes along with not creating too much work for yourself. Another part of your team needs to be software, now we know that part of your team has to be a company, software like PropertyRadar”

Resources from Aaron Norris

Aaron Norris, Vice President of Market Insights at PropertyRadar.

ABOUT AARON NORRIS

Aaron’s real estate career started at five years old fixing houses in his father’s flip business. After living in NYC for almost a decade, he joined the family hard money business as a mortgage officer and researcher, producing numerous market timing reports and award-winning resources for the real estate community. As VP of Market Insights for PropertyRadar, he speaks and writes nationally on trends & the power of public records that help Main Street compete with Wall Street.

You’ll find his works on Forbes.com, Think Realty Magazine, and BiggerPockets.com. He’s also been directly involved in raising over $2 million dollars for charities since 2008.