#126: How to Explode your Real Estate Business with Radio Ads
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Welcome back to another episode of the richer geek. We're happy to have Grace Mills. With us today she's going to take a new advertising platform and introduce it to us. She has been the “secret weapon” behind REI Radio since the program launched. Grace’s main focus is to help professionals find their voice within their industry. She has worked with investors and agents from all over the United Sates, perfecting the art of radio marketing.
In this episode, we´re discussing…
[1:39] Her background and how she got into the wholesaling or the real estate
[6:32] What is her target market when she does radio?
[9:23] The pain points on the radio and if she gotten into some situations that she really learned from
[14:25] Does she focus on one radio station? What’s her plan look like
[17:06] About her coaching side, and where those people can find her courses or whatever she does
[21:37] About the negotiation if they want a 62nd ad, and other variables that are important to consider
[25:41] What about the non-radio options like streaming platforms, if she concentrates on the regular radio dial
Resources from Grace
+ Read the transcript
Mike Stohler What if you could be doing something smarter with your money that creates income. Now, if you're wanting to get ahead financially, and enjoy greater freedom of choice, if you want a comfortable retirement, and you know, you'll have more choices, if you can do more with your money. Now, if you've wondered who else is creating ways to make their money work for them, and you want actionable ideas, with honest pros and cons, and no fluff. Welcome to the Richard geek podcast, where you here helping people find creative ways to build wealth and financial freedom. I'm Mike Stohler, and in this podcast, you'll hear from others who are already doing these things, and learn how you can too. Alright, everybody, welcome back to another episode of the richer geek. We're happy to have Grace Mills. With us today she is she's going to take a new advertising platform and introduce it to us. Everyone's always heard of, you know, the VAs and the outbound calls, well, she has found a way. And she has coached almost 300 People in this new way. And she is the new face and coach of our E i Radio 2.0 How you doing grace?
Grace Mills
I'm doing well. Thank you so much for having me on today, Mike, and hello out there to your audience as well.
Mike Stohler
Absolutely. So tell us a little bit about your background and how you got into the wholesaling or the or the real estate, and then decided that radio 2.0 would be the way to bring everyone.
Grace Mills Oh, absolutely. So I got my start kind of wearing a couple of different hats, you know, like anyone else, I'm, you know, in college, I'm struggling to make money and balance out, you know, courses and you know, I had a sister that said, Hey, you ever try like maybe work at home jobs, I tried like a telemarketing and forgive me if, you know, I probably harass your phones. But that was probably me, you know, I got my start actually, in, you know, the oldest marketing form of the book is telemarketing. And I got good at it, but bored in the same, you know, sense. And I went, you know, I've always had an interest in real estate, I ended up seeing like a random, you know, job advertisement for real estate investors going, Hey, I need some help with maybe calling through my leads. And so I dove in, and I started off as like prospecting, you know, kind of working hand in hand with the acquisition managers to help with any anything that I could do to help click their quote, you know, their deals closed out. And exchange, I got to learn a lot about real estate, while simultaneously still being able to come play with you know, I was studying Mass Communications at that particular point. So I could have taken it into marketing in any anything that I wanted to get my hands on, I ended up working for, you know, some of you may be familiar with Chris Arnold and his investment company. So I spent about seven, eight years there. And again, I started off by calling leads to talk to so many people that I kept hearing a lot of pain points, and I'm like, hey, you know, who's doing our marketing, what's happening with the marketing, I'm picking up on a lot in conversations, I always love talking to people, if you let people talk long enough, they'll tell you everything you need to know about them. And then so and so as I was, you know, doing a lot of prospecting, I'm like, Oh, we could play with this, who are you know, I'm hearing, you know, different pointers. So I ended up convincing, you know, my director at the time to let me take over marketing while simultaneously still studying marketing at the same time. Fast forward, I say about seven, eight years of being the director of marketing for that actual investment company, while also being able to help other investors just Do you know, my directors, network. And through that process, I got to tinker and play with all things marketing, which I love again, I love talking to people and I love learning new things. So it's the perfect position. And I tried, you know, we played with everything cold calling, PPC leads, you know, even something, you know, as I would call it as like pay per lead, which are kind of like PPC companies that will do the work for you slightly, but that's a different, that's a different line there. But direct mail or anything under the sun got to a point maybe we're direct mail and some of our cold calling started to go a little dry. And we were like, Hey, what's going on? What can we potentially play with somewhere in between my, you know, seven year run there. And we started really focusing in hammering out radio, which my director had started prior to me getting on there, but no one had the time. A lot of people have a hard time trying to explore a new channel. There's a couple of things you want to learn there, you know, like, uh, you know that there's going to be a learning curve. And it's just like do I want to do when I have the rest of the time and maybe the money there, I took it completely over and was like, Hey, I'm happy to dive in this world found that radio honestly was the least competitive marketing channel out there for investors, trying to actually find sellers, and you can turn on your radio, now you're in just listen to the ads, you're not going to catch it, you'll probably catch a couple of realtors out there pitching retail services. And then sometimes people will go, Well, hey, there's already a realtor there. I probably don't need to be there like, no, that's actually a great sign to be there. Because not everyone cares to go through the retail process. Why do people think you know, they want the retail price. But then when you explain all of the, you know, showings, and you subtract out the commission, that the agent is potentially going to get, you know, the seller goes up, nevermind, maybe know, if you have a quicker option for me to play with that gets me paid and gets this property off of my hands, I'll still take that. And radio ended up being just that it's an inbound marketing channel. So those leads are actually coming to us for change. And for those of you out there, maybe with acquisition managers, if you're not at that point, inbound marketing leads, will make everybody much happier, doesn't require you to pull as much teeth or maybe as much hunting to, you know, to kind of get that, that lead down. But that's in a nutshell of how I, you know, kind of got started and got to this particular point.
Mike Stohler So when you do the marketing, on the radio, are you looking for people that you know, behind on their payments? Or are you going more on the wholesale side? Or are you going just trying to find someone wants to sell their house? What is your target market when you do radio?
Grace Mills
Yeah, that's a great question. So our company was purely just focused on at on the wholesaling side. Now, of course, you know, I still have students, you know, once we, I kind of got it down to a science because in all honesty, it gets down to rinse and repeat, once you know who to look for, and you know what to say, and you know, where to find them, it's rinse and repeat. And you can keep growing from station to station from there. And the lucky thing is that a lot of radio stations are operated by some of the same national companies, or at least training the sales reps by the same company. So you start to hear the same exact thing. So I do have, you know, students who may be were like, Hey, I don't know if I'm here to go jumping into wholesaling to have a real estate license, maybe I want to help do this and, and grow my retail business works the same way, again, maybe just tailoring their actual message on the radio the same way, you would tailor it on the wholesale side.
So yes, and in that, you know, in your phrasing, you would be looking to say, Hey, I buy houses, cash, and then list out some, you know, pain points. And if I had to kind of summarize it, think about maybe the, you know, top three or four pain points that someone potentially could run into a why they would need to buy sell for cash in the first place. Well, maybe there's time, there's a time sensitivity, maybe they are, they would like the idea of, hey, I can get your home, you know, we can get a cash offer to you. And, you know, give us a call right now we'll give you an offer on the phone, we close in as little as XYZ timeframe, you're selling them on the fact that their pain point is time sensitivity. Another issue is that, again, not everyone cares to deal with multiple showings on their property. You know, again, they want the retail price, not everything that comes included with that. That's another selling point that maybe could be even included in your ad and on high, I highly recommend things like that as well. Like, hey, you know, not only are we fast, but we don't need to walk through your property. You don't need to do multiple showings, maybe we only do it once or, Hey, you could send us a, you know, a video walkthrough of your home or take pictures, especially post pandemic, believe me during the pandemic, that was tricky, you know, people were like, I need to sell my property. But do I want people coming inside my home? I'm like, no, just here, take your phone. You know, we've walked them through, hey, here's what you need to include in the video. Or, hey, if you take pictures, here's the pictures that I need to see, in terms of hotspots. And if they did not own an actual camera we actually would do in some of our acquisition managers is call them on Facebook, and do a Facebook video call and walk them through the same process.
Mike Stohler
Yeah, that's, that's interesting. You know, I never thought about how those type of it you know, like COVID and the pandemic, I can see how people would not want to do that. And I think having them go through with the camera. And you know, actually, if you can do it, where it's live, and you know, that would be really, really good. What are some of the things that you've learned? Once you've started that? It's like, oh, boy, you know, it's like, what are some of the pain points on the radio, you know, if you gotten into some situations that you really learned from
Grace Mills
in terms of the sellers? Calling in
Mike Stohler the seller is number one. And then number two is like, oh, I need to adjust the ad this way, because I'm not getting any action.
Grace Mills
Oh, absolutely. And I would tell this is a big thing. A lot of people when you're diving in or trying to think about radio stations, the first mistake is made in the selection of the station. Some people try and approach it to generically. I mean, believe me, you know, this is why I tell people at a minimum, I love to add value pack and save you some time and some money. You know, I got put in the hot seat, you're like, Hey, Grace, this didn't actually pan out. Why didn't that, you know, you said this was going to work? Why didn't that actually happen? And I had to go back to the time Gordon had scratched up, why didn't this work? And it turns out, there was a lot of data missing, you cannot approach radio and think generically, like, hey, or maybe the most popular station in my market is exactly what I need to get on. Or, Oh, I think I need to hit blue collar people. Let me pick up a country station. It's not that simplistic. It's not complicated.
But you do need a little more data just to make sure you cover your bases to truly understand. And the thing with radio stations is that they all like to cover audiences and all audiences will vary. So if I take a country station, for example, yes, there are country stations that reach very blue collar, you know, your regular, everyday American, absolutely. However, there are also the country stations that reach very affluent audiences, if you know that I am chasing people who are potentially in sticky situations or you know, maybe not so cookie cutter scenarios, who are more likely to take my cash offer, that's usually how it works, not telling you that rich people don't have problems. Or you know, people in you know, high income brackets, you know, what not sell for cash, you know, in my experience, it's more teeth pulling to get them to actually do it, they're usually the ones that are going to argue about their, you know, retail, and as they should, if you're more well versed in that and totally understand that. But if you know that you're coming into invest, you know, wholesaling and potentially picking up a radio station to really just drive the whole selling side of your business.
And you have to be very careful about aligning the actual station to with your actual target audience. News Talk stations can be the same thing. I made that mistake, believe me, going, hey, well, hey, I know I need to reach out maybe there's an age demographic, right? For us. We're like, I'd rather focus on maybe 4550. Enough. Okay, well, let's go up a news talk station, well, that blew back in my face. Again, same thing, slight, there's the potential that that audience could be slightly more affluent. And actually, what I ended up learning is that some of my potential buyers were on those stations, but not the seller, right. So I can actually grow my buyers list by hitting some of those people.
But if I was looking for the actual seller, that's not the actual station, you have to be very careful to align it, you know, and stations have this data are they going to be super open about, you know, an honest and upfront initially, now, you know, a sales representative at the radio station, who was you know, taking in those phone calls and fielding potential business from you, they're a sales representative don't get lost in the radio lingo or the smooth talk, you know, but in their, their end goal is to get you signed up with something and get you spinning some money. And then if it doesn't work out, then they'll say, hey, oh, I'm so sorry, right? And radio, there's no, you know, they're not going to refund you. If you say, Hey, you made an agreement to run for blah, blah, blah, many times on this station, and it didn't work for you, the sales rep is actually going to blame you. They're gonna say, Oh, wow, I'm so sorry to hear that that didn't work out for you, when in reality, they probably set you up from the very beginning for failure by not helping you actually get the target. Correct. And why is that as a lot of sales reps just don't have a lot of, they don't have a deep understanding of real estate, let alone the type of audiences you potentially need to be in front of because the audience that you need to get in front of if you're a realtor, and looking for retail is one group of people, the audience who is potentially going to sell their homes for cash, so you can actually buy it wholesale. That is a different demographic as well. Those are not the same people. Radio SEC stations again, like I said, for most people, you're kind of diving in generically, sometimes the sales representative even at the radio station, as knowledgeable as they are about radio, they are missing the real estate, at least a whole selling knowledge to combine that for the best experience.
Mike Stohler Are these. Do you focus on one radio station? Or do you tell your students do 32nd ads on like five different ones? Or do you focus on just one at a time? What's What's your plan look like?
Grace Mills
That's a really, really great question. And twofold is I actually highly recommend, especially as a new advertiser for students is starting with 62nd adds two things there. Why? Why you really do want enough time to spread out the pain points. Again, post pandemic, you have to imagine a lot of the pain points that maybe someone was dealing with a couple of years ago has started to shift and there are extra pain points in there. Why else should I do it? So you want enough time to really like space those things out of like who you are, what you do what you provide as a service, how to contact your pain point. And then a follow up to that pain point.
What do you do with that pain point? Hey, are you looking to you got junk in your home? No problem, I'll buy it. Because that is a thing. Some people may say, Hey, I do want to sell my property. It doesn't look the prettiest. Yeah, I buy ugly houses, ugly house, I'll take it, and you have to dunk the house, you know, I'll take it, you got to stubborn tenant, I'll deal with it. All of those little things, you have to have the pain point. And then you know, helping them understand if they do indeed call you what that looks like. So I'd say 60 seconds to get the message across. Secondly, attention spans are very short. You know, and in my experience, I find that most 32nd ads, especially when you're new advertiser, you're trying to fight a couple of different variables, you're new, you're, you know, you're coming on a station where listeners may not even be familiar with your service. And so their learning curve is going to they're like, who are you? And what do you do, they're learning you and learning this new service at the same time, while simultaneously like listening to you to build up some actual credibility that can go by so quickly in a 32nd Ed, you know, and then they're distracted by whatever comes next. You know, you could say so your house from you know, cash to meet today. And then right after your ad, here's an advertisement about are your kids making a lot of noise? Do you want to get them in summer camp? And then the next ad is, do you have a hole in your roof? Or do you you know, your as your windshield wiper need repair, and you're sitting in the car going? Yeah, the kids in the backseat could go somewhere. And looking at your windshield and going, Yeah, I could get my windshield repaired. So it's not that you know, they want sell their house for cash is that that get distracted? So they sit? The second answer is allowing you to get your message across, and also blacking out their attention span. 60 seconds is a lot of time for them to hear your point here to how to contact you and start dialing you. And many of our leads actually will call while the ad is still actually playing, because they're like, Oh, let me grab this number.
Mike Stohler
Yeah, that's very interesting. You know, I hadn't even thought about it, you know, I've had bird dogs, and the mass mailers. And you know, how much and I've done those personally, and I'm like, Man, how, how much time could I saved if I just got all these people in? In once, you know, just because everyone listens to the radio. But yeah, I think it's just amazing. So talk us through what you're doing now. As far as the coaching side, and you know that online? Is it take us through the whole thing, and where those people can find your courses or whatever you do.
Grace Mills
Absolutely. So again, I'm a huge value add person, you can always just, you know, look me up on Facebook, if you want to just start getting a feel for it. You know, it's you know, Facebook, and they might pages literally Grace Mills, Rei 2.0, or e i 2.0. Of course, now my coaching program, I am coaching in terms of coaching, I really like to make sure that I prep students as much as possible. Again, I find that a lot of sales reps and I have to kind of warn people this I'm like a sales rep as a sales rep no matter what suit they have on so no, you know, the radio sales reps, you know, sometimes we can just so nicely and you know, talk so smoothly that you're going to take their word for everything, you have to be very careful again, that they lack expertise and fully understanding where you need to be. So I'm the program that are actually one is I'm actually a coach on wholesaling. Eek, I think a fellow of my coach actually hopped on your podcast for an hour or so. Oh, yeah, yes. Whereas Brent focused on land, I focus on radio. So if you go over to wholesaling, inc.com forward slash radio, you will drop down into my page. And if you have any questions, anything that we can help you with, feel free to just you know, you know, always schedule a call, I'm not wanting to encourage people to, you know, do something that's not the best fit for your business, right? If you're still trying to sort that out, a phone call might be way easier, Google is only going to get some you know, so far we're trying to understand like where you should be in your business and if maybe radio would work or not, and where that would be pricing. In the program itself. I literally walked through students do the entire process, who to contact how to contact them by leaving a clip. It's you know, time is money.
You know, if I can speed that process up and then what I would definitely put emphasis on is that pricing radio is important in terms of negotiating and that's a huge piece of the program. And just so that your audience knows as well there is almost like a wholesale and retail to radio pricing. So if you were to call radio station today and just start a random conversation, I guarantee you not only are you going to get the retail price, but they're going to tack like an extra price. on there because the salesperson, right like they're like, Oh, are you You know, you know, the manager may have said like, Oh, we're not running, you know, for anything less than 200 bucks, and I'm just making that number up. And you know, the sales rep gets on the phone with you and says, Yeah, you know, my number is 250 Just for a little razzle dazzle there, but yes, of course. So I like you know, coaching students to the entire process of who to contact, how to negotiate it and really get the best price possible. And then taking it a step further and you understanding what really needs to be in an ad because that's a make or break, if you get their station wrong. If you negotiate it incorrectly, you know that those are sticky situations to be in and very hard for you to kind of rescue yourself once you're in it.
And then thirdly is what is in the ad and delivery with the ad as well, because some of the ads can be overdone and under done, believe me or not, you can go energetic, you want to create urgency, but if you go full, oxy clean guy and screaming, you're gonna scare someone away, it doesn't sound very genuine. And again, you're dealing with people, maybe we're not so cute situations, they want to at least feel like it's relatable. And that this is a comfortable place for me to come and share whatever it is that I'm going through. So the course yes covers all of that. I even include script examples for radio ads, you know, just in case maybe you're getting stuck there. I work one on one with students if they want to get a little creative. I literally had a student go to like a local hip hop artist in his area and literally create like his own. You know, 62nd song, with his advertising points also included hit all his pain points just had a very nice tingling and ring to his Oh, yeah.
Mike Stohler
Wow. So yeah, I mean, that's, that's amazing. It's so funny with, I don't know how the Oxy clean guy just sells, sells sells, because I'm like, Oh, here's the mute button immediately when I hear that voice. But, you know, the, I've learned and everyone that I've talked to in real estate, has said that the wording and how you come across is so important. You can have all the knowledge and all the experience in the world, but you can't convey those talking points across then people are just going to tune you out. And, you know, I've learned that within the first five seconds, you've got to hit something that says, Okay, wait, what are they talking about? And and listen, it's so important. I did not know that the radio salespeople were that I mean, what are some of the other things that you have to really watch for you negotiating the price, but I just figured, Hey, you want a 62nd ad? Okay, boom, negotiate the price, and you're done. You know, there's like, time slots. And you know, have you found that there's other variables that are very important in that negotiation?
Grace Mills
I absolutely. And this is something that I got an opportunity to, again, like back in my director marketing days that I got to I took the hard way and learn the hard way. But I tinkered with those things of like, is there you know, what can we play with, and absolutely what people miss as well as frequency. So how often you're playing, that can be overdone, and under done as well. There are certain stations and you know what I kind of teach students as we look at the size of the station, that's what that's the first way that I teach them how to buy is understood and there's like six different measurements. So you know, you can say to a sales rep, hey, you know, can you show me the size of your audience? Oh my gosh, are you going to just like overwhelmed with brand, like 10 different reports that make absolutely no sense. And then you're going to miss the fine print sales reps are like anyone else gonna watch someone fine print.
Or they'll try and use a bunch of big words to kind of confuse you and make it sound like you know, it's more complicated than what it is. But I like to teach students to kind of watch the size of the audience, because that's where your return is, if there's the size of the audience is one thing, you know, why would you be paying 12 times that amount, you know, in terms of a marketing, you know, there's no turn there, you know. And so it's the same thing kind of with understanding frequency and how often you you know, could run or how often you may or may not be able to run, if you do not run enough, people can't hear you, if you run too much, you're going to actually annoy the actual listeners believe me and then it actually hurts you in the same frame. You know, if this makes sense, if you're played too close together, it can also hurt you as well depending on the way that that station is laid out and the actual demographic and so it sounds a lot more complicated but again, why course really like cleanly explains in in actually provides the examples that you need as a guideline. Because it is that is where the learning curve kind of hurts people the most. It's like alright, well, what exactly should I be looking for looking less and again, I'm learning the hard way. I've had some students come to me and say, hey, well, I tried radio previously. hasn't it didn't work out and I'll look at their schedule, I'm going well, you know, your sales rep from one shot, like 13 ads within like a three hour timeframe. And they're like, Oh, that's a bad thing. I'm like, Yeah, well, why would you want to pay for advertising? And then really, all they gave me was two hours worth of advertising and they crammed 13 ads all into that one space, you didn't actually get any wiggle room, you know, what if someone was, you know, available, the next hour, you didn't even know the sales rep didn't even give you that opportunity. They just kind of crammed it all together. And there was no guarantee or any data showing that playing 14 ads back to back so close together was actually going to even work to your benefit with this particular audience.
Mike Stohler
Yeah, so it sounds like you know, you really need ladies and gentlemen, if you're thinking about this, you know, it's a lot of money to fail. So why not use an expert? Like grace, and, you know, it's, I've learned that my mentors and my business coaches and things like that have just saved my butt after I've failed, you know, it's like, Well, I'll let me fail a couple times. And finally, I'm like, Okay, I'll spend the money and do it the right time. But it took me banging my head a few times. One last question, before we go, have you? How about like non radio kinda, you know, what he called, like, you know, the i hearts and then some of the the other types of things, those types of radios Pandora's and things like that? Have you looked at that? Or do you just kind of concentrate on the regular radio dial?
Grace Mills
Now? That's a really great question, what you're hitting on is streaming, streaming platforms. I tell you that, you know, we think about radio as a product from the sales representative side, there's only so many things that they can sell. And so I say in the last like, three years, they'd have creatively tried to go, how can you now we need to sell digital products. And a lot of your traditional radio stations, now also, at least have a partnership or, you know, hired someone internally to create streaming as well. So, you know, if you were going into a station, they'll say, hey, yeah, look, you know, here's our traditional to be on the radio. And then here's streaming that will, you know, when people log on, you know, to their website, or the app for that actual station, you know, similar to I heart, that these people will hear this specific set of streaming advertisers separately than what's being played on the actual radio, I will tell you that in my experience, and data is always changing. And I highly encourage students to check in terms of data. And my experience, those audiences are still very young, in terms of, especially for streaming radio stations, and so again, that's where you have to be super clear on like, Who exactly am I getting myself in front of? And where are they? And then what is the best message to convey to them once I'm actually there, but I would find that streaming, in the other, you know, catch 22 There's, because it's so new, you will find it'll sound like you know, everyone's looking into streaming. And so should you, you know, everyone's gonna say, you're missing out, you need to plug in streaming. But with radio, that can be very tricky. Again, if that's not your target audience, with traditional radio, just like I mentioned before, collecting as much data as possible, just like there's different age demographics that are listening different income brackets, there is no guarantee that you're actually in front of a homeowners audience on radio as well. T
hat isn't thing. Some on some radio stations, no rhyme or reason, cater more to renters. If you're not trying to get yourself into renters, you have to be clear on that data. And that will be the same thing with streaming, it's like and streaming, again, is something that's so no, that they have very little data, or at least it's growing in some places. That's my experience. It's a little young. But if you can find your target audience feel free to, you know, potentially play with it, I prefer securing traditional radio advertising firms first, then going streaming, because streaming has been so easy to be sold, that it doesn't actually mean that it was what's truly best for your business. It just meant it was a cheaper option. Cheap doesn't always mean good.
Mike Stohler
Yeah. And it seems like if I'm going after homeowners that I'd get probably the hours that I think maybe the commute in my area, going to work and going, you know, coming from work, kind of hit those spots, you know, I think would be the best, you know, is that what you're finding instead of, you know, during the day when people shouldn't be working, but no, you know, everyone's kind of working from home and not going to work. So maybe they have the radio on, you know, while they're there doing their their online work. But
Grace Mills
yeah, that's a great point. Because sometimes I can where you're like, Are people really listening to the radio and this is why I tell people to buy it based on the size of the audience because that data is at a minimum it's pulled every 30 days. And so I like to watch for dips and listenership I'm going are you on a decline? Is it remaining steady, and what I actually look at and encourage seems to pause about 90 days worth of data. Now, again, though, you still have the opportunity to pull, you know, last month's data 100% itself. And I don't mind looking at that, but to truly gauge where you should be negotiating, and if it's something that you're pursuing, yes, absolutely, I would definitely always have those reports pulled sales reps have them again, like I said, though, they're going to try and pretend like they don't know you're talking about, you know, initially because once you are aware of what to look for, and you understand, you know, that there is data tracking the audience sizes, and maybe the shifts in terms of the audience types, you know, as in homeowners, things like that, I have all of those numbers pulled, you know, walk, you know, my students do, how to read them, and then follow up with a sales rep to say, hey, but they don't usually have the luxury of, of staying home. Those are usually the people that are out and about and doing work, you know, they're definitely more likely to end up doing a lot of the blue collar work, they don't have the luxury of staying home. At some point. They're gonna end up leaving home.
Mike Stohler
Wow. Well, it's you know, it's been fascinating grace. I appreciate you coming on today. Everybody, again, Grace Mills, and it's our ei radio 2.0 And you can find her at Grace at wholesaling. inc.com and also on Facebook anywhere else.
Grace Mills
Yep. And again, that my program is wholesaling, Inc forward slash radio, Facebook page, Grace Mills rei 2.0. So real estate investing rei 2.0.
Mike Stohler
Wonderful everybody. If you've thought about you know, perhaps your bird dogs and your direct mailings not working? Well, maybe the radios the way you need to go. Thank you so much grace, and I appreciate you coming on today.
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ABOUT GRACE MILLS
Grace Mills has been the “secret weapon” behind REI since the program launched, the person working behind the scenes coaching almost 300 investors and agents on how to explode their Real Estate business with radio ads. Grace has worked side by side with Chris Arnold on the creation of the original program, and she is now the new face (and coach) of REI Radio 2.0. For the last eight years she managed and directed all marketing channels in a real estate investing company. She spent years split-testing every element of radio to determine all the fundamental “do’s and don’ts” in radio. Grace’s main focus is to help proffesionals find their voice within their industry. She has worked with investors and agents from all over the United Sates, perfecting the art of radio marketing.