#200: Unlock Financial Freedom Through Franchising
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Welcome back to another episode of The Richer Geek Podcast! Today, we're joined by Greg Mohr, author of "Real Freedom: Why Franchises Are Worth Considering and How They Can Be Used for Building Wealth." Greg dives deep into the world of franchising, exploring its different forms, investment levels, and how it can be a path to financial freedom.
In this episode, we're discussing:
Diverse Franchise Models: Franchising is not confined to traditional brick-and-mortar brands like McDonald’s or Taco Bell. It spans essential services (e.g., HVAC, plumbing, senior care), boutique fitness centers, and innovative e-commerce or cloud-based franchises.
Investment Ranges and Risks: Initial investments vary significantly. Brick-and-mortar franchises often require $250K+ with higher overhead, whereas service-based or home-run models may start around $150K. Each option presents unique risks and rewards.
Tailored Involvement: Franchising offers flexibility for different involvement levels. Semi-absentee owners typically spend 10–15 hours per week managing finances and overseeing teams. However, thoroughly vetting managers and franchise systems is critical.
Post-COVID Shifts: Investors are increasingly drawn to essential services like home maintenance or tutoring, which remain in demand during economic shifts, rather than high-overhead, location-dependent franchises.
Due Diligence and Strategy: Passion alone doesn’t guarantee success. Prospective franchisees should analyze financial projections (pro forma), assess market potential, and consult existing franchisees about profitability and risks. Collaborating with a franchise consultant, like Greg, can align business goals with the right opportunities.
Resources from Greg
LinkedIn | Franchise Maven | Real Freedom: Why Franchises Are Worth Considering and How They Can Be Used For Building Wealth
Resources from Mike and Nichole
+ Read the transcript
Mike Stohler
Hey everybody, welcome back to another episode of The Richer Geek Podcast. Today we have Greg Mohr, the author of Real Freedom. It's a book that explores franchising as a wealth building tool. We all need wealth building. It's one of the biggest things in time freedom. So we'll talk about how much time, how much effort all these things have to do with franchising. How are you doing, Greg?
Greg Mohr
Great, Mchael. Another beautiful day in the neighborhood. Thank you for having me.
Mike Stohler
Absolutely. So I always like to dig into a little bit about your background, how you got involved in franchises, and what was your aha moment that got you into this type of business.
Greg Mohr
I appreciate that, Michael. Actually, back in my day when we're in high school, we had to get a job somewhere, and usually fast food at the time. I think I knew the managers there from some other time, but I ended up moving up in the Taco Bell world and becoming a manager. And I found out I was working for a lady named Kathy, and Kathy owned 50 Taco Bells throughout the Sacramento, California area. She was a master franchiser or area developer for Taco Bell there, so I helped her build up her teams throughout the Sacramento, California area, and I really enjoyed that experience. Went on to manage another restaurant in the Northern California area. Did that for 15 years, got a degree in Electrical Engineering and Physics, became a micro electronics circuit engineer. Did that for 15 years, got a Master's Degree in Business. I read Robert Kiyosaki's book, Rich Dad, Poor Dad, and said that's the end of my corporate career. He ruined it in a good way, though, on that one and so I made a friend of mine. We purchased the dry cleaners, a private loan, dry cleaners storage units, and I had some rental properties as well on that. So I sold off all my half to him, and said, time to get out of the corporate world. He got out of the corporate world. Same time. I said that franchising was really cool. I liked it when I did that very easy, step by step process. Walk right into business in a box. I don't have the latest greatest idea. I'm going to go back to doing that. So I went and clicked, happy on the internet, had about 20 franchise development people calling me from all over the place, and finally got a hold of a franchise consultant. Did not know they existed, and he directed me to my franchise, and that's how I got into franchising.
Mike Stohler
Yeah, it's fascinating. I'd say, what is 90% of the investment podcast guests that I have on the show? Robert Kiyosaki, Rich Dad, Poor Dad. That was my AHA moment back in the pre-Google days, when I read that and started the same getting into investments. So let's talk about the different types of franchises. Most people you talk about Taco Bell and McDonald's, people know that maybe great clips. And you have your regular, nationally known franchises that are kind of like, there's one in every town, right? And then you have some that are kind of trendy that kind of get in you. I remember the pure bars and the orange theories, and some of the different ones that all of a sudden it's like, "Hey, let's do this." So talk about franchising, some of the different kinds, and then we'll kind of get into what you like and what you don't like.
Greg Mohr
You got it, Michael. Yeah, what you're referring to there is the brick and mortar type franchise businesses, you and I driving around, and everybody out there driving around this what we see so brick and mortar, generally speaking, you're looking at 250 $300,000 investment on up from there, just depending on what you get into simple you build it, and they will come as a general theme. And with the great franchise system, who will have a real estate team that will go out there and find you that great location and do the lease negotiation with you as well. Good way to go. The other end of the spectrum is what we call the services industry. This is where your clients don't necessarily know you exist until they need you. So in that case, you need a really good franchise system to drive people to you when that need exists. Think of tutoring, think of senior care, home services, many different things in the home services, business, electrical, plumbing, HVAC, restoration services. And there's lots of big companies that are out there that do that, that you may not have heard of because you just didn't need their services, and that you're looking at around $150,000 investment for one of those, give or take, depending on if you need any equipment. But you generally start off with either working from home or a small office.
Mike Stohler
Okay. And there's you can get in, e-commerce, franchising, and you get into all these other different kinds, where I own a franchise and it's all on the web. I think that's kind of like the Franchising 3.0. I heard this on Meta, the headset, you can get franchises that are in the cloudverse, or whatever it is. I mean, just absolutely crazy. Which ones do you tend to go after? What are the pros and cons of brick and mortar? I know the cost, right? I mean, you actually have a place, and then one is kind of like e-commerce, where people most likely just kind of look you up, Googling you, and you may or may not have a brick or mortar, because you can do a franchise out of your home. Now, which ones do you like? Do you like them both? What do you gear yourself towards?
Greg Mohr
I personally like a chocolate shop or a doggy daycare center, because I happen to love chocolate and I happen to love dogs. So that's my favorite. I was going to do one, but I live out in the middle of nowhere, so I can't have one out here. But if I wasn't doing that's what I would do. That's what I like. What my people like varies, all over the place. So what I've been seeing lately here is when I first started 10 years ago, a lot of it was the brick and mortar type franchises. But as time went on, I found that a lot of people are not willing to necessarily put up that kind of an investment, especially on their first go out for it. And with the services industry, it's a lot less of an investment, and it doesn't make a difference too much for the most part, what you invest in brick and mortar versus services as far as how much money you can make. So with the COVID that went on, people are kind of really steering away then at that point in time, from the brick and mortar, and they're looking for more of the essential services type franchises. So what kind of business, no matter what the economy is doing out there, no matter what's going on, do people have to have on a regular basis. Your HVAC, you're heating and air conditioning. That's broken. Man, we're fixing it. Michael's over there in Arizona. If the AC goes out, that's it. And I lived in Texas for 20 years. Boy, yeah, that AC went out. You can do that no matter what, plumbing, electrical, restoration services, senior care services, tutoring was really huge. Always been good, because people will always want to make sure their kids have the best education possible. So think of those things that people need all the time, and that's what a lot of my people have really been gravitating towards here recently. Those still get a lot of people interested in fitness, like you were talking about the orange theory thing. There's still some good fitnesses out there, most of them are like the orange theory, the more boutique fitness, as opposed to people who are kind of staying away from those big box gyms, and they want something that's more one on one, or one with a small group on it. So there is still plenty of interest there. But mostly the essential services are what people are looking for these days.
Mike Stohler
Now, my wife was looking at a franchise at one point. It was kind of like that dog. It was a spa. You wash them, clip them, watch them, all these different things. It's like a human spa. But one of the caveats in the franchise is it was very owner intensive. They wanted the owner to be at the brick and mortar, and she didn't do it because she's like, "Well, I don't want to go to a place. I want to own it and then have everyone do something, and hire people to do it." What are you seeing and challenges that you're seeing in some of the franchises? Maybe the person gives an HVAC tech, if he wants to own his franchises, he'll be the one doing it. But what are you seeing with the differences, or the percentages of, "Hey, you got to be part of it, maybe even just for one year." But how intensive is it for or the difference between someone who just wants to own the franchise without actually working in the franchise, and then the people that are saying, hey, you know what, I have a trade and I just want to own my own thing.
Greg Mohr
Great question, Michael, because I get a lot of investors and a lot of people that want to stay in their jobs in the corporate world, right? I want to do something on the side. Yeah, that's probably about 75% of my people actually want to do something semi-absentee. So within the franchising world, there are, as Michael just said, there are many franchises out there that want you to be that owner, not doing anything else, just being in that shop or doing whatever it is. There's also many franchises where you can be a semi-absentee. So what it really boils down to is, what does semi absentee really mean? Generally speaking, 10 to 15 hours a week, managing the manager, managing the profit, loss statements. What I tell people when I put them in there, when I look for franchises that say, yes, you can be semi-absentee on their I tell them to talk with the people who started it as semi absentee to begin with and find out what does that semi-absentee really mean on, uh, you know, putting the boots to the ground, I think because, yes, starting out a business, you've got to be a little bit risk adverse, because it's going to be risky. And risky and you have a manager doing it for you, just a little bit because you're not there doing that COVID. It's going to come down to your management skill and style, but really understand what that business is all about, and the fact that you need to find a great manager to begin with. And some of the franchises will want to approve that manager as well be semi absentee on that. But just keep that in mind. Almost any industry that I can think of has the opportunity for you to be semi absentee. But again, just make certain that you talk with enough semi-absentee franchisees to get a real good feel for what does that semi-absentee really mean?
Mike Stohler
Yeah. And that's a really good point. Ladies and gentlemen, if you're listening to this, do your due diligence. I talk to a lot of people, and they get into a franchise because it's their passion. I love making cupcakes, and I'm going to do a cupcake franchise in this high cost district. And I'm thinking to myself, how many cupcakes do you have to sell just to pay your rent? So within your consulting, do you sit there and say, "Hey, I understand. What do you want to do? You want to make money. Is this your passion?" Do you help them with the due diligence? Say, okay, realize you have to bake and sell this many cupcakes just to break even in this district that you want in this neighborhood that you want talk just a little bit about overcoming some of those strategies and concerns and kind of talking people in to say, "Hey, look, this is also a business. Don't just open up your little franchise bead shop and sell beads when you're renting $3,000 a month or something like that. So talk to us a little bit about that.
Greg Mohr
It's a great question, Michael. On some of those, what you need to do is put together a pro forma and a franchise will help you with that there. Keep in mind that when you're opening up that shop, or when you're looking at that type of business, especially if you're looking at something like a fad, really find out what that business is, where's that business going to go? You don't have to know the industry necessarily to begin with, but get to know that industry and find out where that income comes from today, and where that income is going to come from tomorrow? The franchise will help you put together a pro forma. There's rules and regulations within the Federal Trade Commission of what they can and can't do there, so they can kind of point you in the right direction, and then get together with franchisees who will do that for you. But you really need to get that because I've got a gentleman that's looking at a fitness center, and he's doing that, he's putting it down into his, who's he going to pay? The different people you're going to pay? How many people are you going to need to come in with that? So how many people are you going to be working with, how much is that going to generate compared to how much you're paying out? And then what he does is he goes out to call all the different franchisees that are doing it, which is what everybody should do before they get into a franchise, and finding out from them, how do your numbers look? Is this what you're paying this person? Are you paying them $10/hour? $15/hour with that? And then put it all together and see where my break-even point is going to be, and how many cupcakes am I going to need to sell every day in order to make that happen? And then you put in your fixed costs into that pro forma as well, and make certain that you've got a good number and that however long it takes for you to get that a business, that you're okay with, that period of time that you do there. But a lot of people, Michael, come to me and they just say, "I just want to make money." So okay, I can't tell you how much each franchise is going to make, because the Federal Trade Commission doesn't allow me to do that. However, I talk with enough franchises, well, I got kind of a pretty good feel of what you're going to make with that. So if you just want to make money, yeah, I mean, they may make my job a whole lot easier. I just go to the ones where I know what they're making.
Greg Mohr
There's no great deal of money on that, as long as you're okay with the industry and the people that the industries and the franchises I work with are moral, ethical and legal for the most part, not for the most part, for all parts. That ethical part might be a big challenge. But I stay away from, you know, devices, alcohol.
Mike Stohler
Yeah, cannabis.
Greg Mohr
Yeah. I stay away from those. So most part, everybody is going to feel that they're moral, ethical and legal. So if we just need to make money, that's fine. I ask people too. You want to give back to society, so you want a senior care or you want a tutoring franchise, or if you just want to make money, there's plenty franchises out there where we'll get you familiar with the industry. We'll get you not talking with enough people will put together a pro forma, not for you, because they can't do that. And we'll figure out, you know, how long is it going to take you to get there? What do you got to do to get it? And are you okay with that?
Mike Stohler
You know, along with the market analysis, how many are in the area, and will the market bear to have another whatever franchise? We do that in the hotel business, right? We have to have the not on the performers, but the market analysis, feasibility studies, blah, blah, blah, all this sort of stuff to see if I can build something there. If you build it, they will come. We have to figure out if that is, if that is true or not. So let's get into your book. Again everybody, this is Greg Mohr, franchise consultant, and he's the best selling author of“Real Freedom, Why Franchises Are Worth Considering and How They Can Be Used For Building Wealth" so give us a little background on what's in your book.
Greg Mohr
Well, Michael, I've been doing this for about 10 years. Two years ago, I decided that there's enough people that ask the same questions that I thought, why don't I just put a book together and just walk everybody through the entire process of what they need to look for in a franchise system. So that's what I do, from start to finish, what you and I are going to go through, walking through step by step process. How do we figure out which franchise is a good fit for you based on where you have been? Where are you at now? Where. You want to be going through funding, CPAs, franchise attorneys, due diligence process, what to look at in a franchise disclosure document? If you're using a franchise attorney, what generally can you negotiate? What generally can you not negotiate on the importance of getting a franchise attorney, the very last chapter is about turning your business into a franchise. And I talked with a couple of gentlemen that did that. So real world examples throughout my book of the different people that I've worked with to get them to report there they want to be. So if you're doing it yourself, grab the book. Do it yourself. I mean, it's just right there, step by step. So I thought I would give you some background on myself as well, so that you can get my book. You can read through there, and you can say, "This guy's a complete idiot," I am never going to go near him. Or, "Hey, I resonated with this guy. I think I'll give him a call." So I weed out the ones that think I'm a complete idiot and the ones that really like me, who wouldn't give me a call, they can. Or, again, you can just do it yourself, because it's really just a step by step process of what you need to look for when you're going to be looking into a franchise.
Mike Stohler
You know, it's kind of funny. There's 50-50, maybe on the people. It's like going, "Okay, I've read the book. I'm smart enough. I'll just do it on myself." And they end up spending a lot more money figuring it out than they would have just hired you. And we've all been through there, I didn't get my success until I got the business coach, the mentors, those types of people would say, "Hey, look, I have 1,500 homes. You want to learn from me? Or do you want to learn off of YouTube?" You know, I was like, "Yeah, you know what? It might be worth a little bit of money, because I can actually contact and get a hold of this guy that's done it 100 times more than me." Yes, they can read the book. What's the importance of going with a mentor, someone that's done it for 10 years. Some of it's obvious, because, you know, we can learn from your mistakes, right? But talk to us a little bit about what you give them that they otherwise couldn't get.
Greg Mohr
Well, the greatest factor in the whole wide world is about the whole thing is that I'm actually free, so I don't charge for my services. If you decide to invest in one of the franchises I introduced you to a franchise, always pay me a referral fee. That's a good starting point. Now, what do I bring to the table? So I've owned my own franchise. I own my own businesses. Well, with a friend of mine back there, we've done that. I've been doing this for about 12 years. So there's one thing that's a real challenge for people to do is really finding that franchise. Because unlike real estate, where you can just go and you can go to a real estate site, you can see all the real estate that's listed in your area you don't know, and there's no site for franchises where you can say which franchises are available in my area, which franchises are looking for people with my background, which franchises are in the investment level that I lived in, and which franchise are in the industry that I'm in. So what I can do is I can save you time. So I did it myself to begin with. So that's why, when we were talking about that, Michael, when I said I had like, 20 different franchise development people calling me when I first started, because I went click, happy. I didn't know where to look for it. So what we do as franchise consultants, we streamline that process. We save you a lot of time and effort going through to try and figure out, what do you qualify for, both financially and with your background, who's got territory available in your area? I'll go back and forth with you a couple times. We'll have a couple different phone calls. I'll have a questionnaire for you to fill out, and we'll really look at, you know, where have you been? So you know, what's your skill set? What franchises are looking for people like you. Where are you at now? So how much time do you want to invest in the franchise? What are you comfortable investing in, money wise? And then what do you see that franchise doing for you? So I'm like a match.com and realtor.com all kind of rolled into one putting people together, so we save people a whole lot of time and hassle. And then I stay with you through the entire process. As we're going through that, not only do I find franchises for you, but then as you're going through that due diligence process of investigating, I make certain you're getting the answers to the questions that you want answered. I give you a list of questions for franchise or for franchisees, you'll have a list of your own, but I'll have you, I'll give you a whole bunch, so that I make certain you cover all your bases. So by the end of the time that you're through it, you really know what you're getting yourself into, and you're okay with it. And the franchise attorney, again, will do the same thing when they go through your franchise agreement. I've got a few different franchise attorneys, a few different CPAs, a few different funding people that dealt with that. So you'll know what, either franchising is not for you, or it's exactly right for me, and I know which one it is, but you'll know that by the time you get through with me.
Mike Stohler
What are some of the risks that you tell people while they're getting sent? It's like, okay, if you do it on your own, these are the things that you really have to watch out for. You know, some gotchas that you've learned over the times.
Greg Mohr
Running that dry cleaner business, we didn't know what to do with the excess chemicals after we're through doing them. Some of the things we forgot to ask the guy, can we just dump them down the drain? Or is the city going to get a little upset about that? So we had to research some of that stuff. And then you had to look at. Okay, so where do I get the best equipment from? Where do I get the best deal for replacement parts? Who are the best service people to service that equipment? How do I get different accounts? How do I get bigger accounts, rather than just people stopping by because I built it and they will come where they see me and they stop by. How do I get those bigger accounts where people use uniforms all the time? How do I talk to them? How do I market to them? Who do I contact? Those are all the things that the franchise has already done that we did. I didn't know anything about dry cleaning.
Greg Mohr
We're engineers. That was a restaurant manager before that. So, dry cleaning is just like the storage units are pretty easy. Storage Unit just advertises got space you want right over here. Cool storage that was easy. Dry cleaner was a little bit more of a challenge. So those are the things that are, are gotchas. When you get into the business, a private business, on your own, that you don't always think about, these little things will pop up along the way as you're going through that. You know, if I have to replace a machine, who's got the best deal for it, or if you're in the franchise, they have national accounts, so they've got people that you can get, you can get the pistols from right away. You just call the franchise, or, if you don't know, because you never wonder in a franchise what to do next, you call the franchise, or call another franchisee, and so and so, I'll get them out to you. I use them all the time. He's a great guy, a great girl. Get him out. Yep. Those are the gotchas.
Mike Stohler
Let's talk about horizontal versus vertical growth, you know, once you've got it, tell us about the difference between that and some of the challenges. I saw a donut shop franchise, and this person opened up, I don't even have maybe a dozen, and within a couple years, they're down to two. Again, grew too fast, that's another question. But, you know, horizontal versus vertical growth. Talk to us a little bit about that.
Greg Mohr
Horizontal growth we're looking at there, Michael, is that you're taking this the one franchise, and you want to take over huge territory on that so with the service industry, it's going to be a little bit easier than if you order like you were just mentioning the donut shop. So the donut shop, or with the brick and mortar, if you take over a larger area, you're generally not going to be servicing that area, entire area at because you have to build out a new location ever for them to come to, because your territory is generally going to be in a mile radius, because so people won't necessarily go too far to get that donut if there's another donut shop clip, and it's a little bit more of an expense as well, when you're looking at the brick and mortar, and you look at our horizon, but horizontal growth is where you have the same franchise and you just take over the larger territory service industry. It's a little bit easier, because then you're just sending your people out to a larger area. So we got a larger area to service. So pretty much, you can have one office or one location, and then you pick up three territories. You people are just driving out a little bit further. That's a little bit easier.
Greg Mohr
With vertical growth, you're looking at that one same territory. And let's take the home services that we talked about earlier. For instance, you might start off with outside, with their lawn service on that one territory there. Now you want to do vertical growth. Okay, you might step inside the house at that point in time and then start doing their maid service cleaning their windows, HVAC systems, plumbing, electrical, roofing, regular, general handyman services. So now you're not marketing to anybody else. You're still marketing to that one group, the same group of people, but essentially, you own the home with anything that the homeowner needs you've got an answer for. So that's the ones with the vertical growth and many different franchise groups have different franchises in their system. The neighborhood group has 20 different franchises. That's a good example. The largest home services franchise in the US. Authority brands, they have many different franchises in their group. Happiness brands, again, have many different franchises within their group. So we can grow vertically.
Mike Stohler
Yeah. I mean, there are some really big, large ones out there. Talk about finance, one of the great things about owning a small business is that you get to do it with the SBA. I do that also with the hotels you get, I'm eligible for SBA loans. Talk to us a little bit about how we can use it because a lot of people think it's like, I'll never get a bank loan, or my bank won't give me a loan, and they don't even think about the SBA. So tell us a little bit about financing franchises.
Greg Mohr
Funding a franchise is very simple. There's two different ways to do it, your money, other people's money. So let's go over what Michael was referring to with the SBA. I have many different people that fund franchises on a regular basis. So funding a franchise is actually very simple. They've got a proven track record of success, which is what the funding people I have, they love the funding partners that they use. Just love so that what we're really going to look at is your credit score, your credit background. As long as you have good credit, if you get into a service industry franchise, you'll probably get an express loan, put down about $20,000 you'll get about $150,000-$200,000 from them. They'll destroy them, they'll just drop it in your bank. If you're looking at a brick and mortar, you're probably going to use a seven a loan, so you're probably going to be putting down about 20% and they don't drop the money right into the bank. It's over time that they'll give that to you as well. Very easy to do, as long as you've got good credit. It's actually very easy, I say. It's easy for me, but the people that are doing it have a lot of paperwork to fill out, as you well, there is a good deal of paperwork crazy. So it's easy from the point that you can get it, it can get done, as long as you're okay with the paperwork on that. The other end of the spectrum there is using your own money. So how do you do that? You generally do that with a rollover, a self directed rollover, 401(k), IRA funds, 401(k) fund from a previous employer that you have. You can't use the one that you're working with now. You can do that. That's what I did to start my business. Personal decision, definitely personal decision on this, because you're using your retirement funds on that. I bet it on myself. I said I think I could do it. So you basically create a C corporation, create a checking account for your C corporation. And since you, they call that a self directed role, okay? Because you can put that into a self-directed fund. You can buy any stock in any company that has stock. In C corporations have stock. So now you have a C corporation. Now you got stock. So you buy stock. We have people that do that for you. It sounds complicated. It probably is, but my people that I worked with personally, and that I have other people work with, can make sure that you're compliant with the IRS on that, and we'll do that process for you. It costs $5,000 generally to do upfront fee, and then it costs a couple $100 a month to keep you in compliance with that. And then you have to have your stocks evaluated once a year, which is generally around $750 to get that done. Other fees associated with it. A lot of good benefits to it. Once I built too much money into my C corp account, andI can still put some money into that, you know, into the 401(k), but once I built too much into it, I just bought the stocks back and converted to an LLC so I didn't pay any taxes on this, on the sale of the stocks, however, you're going to be taxed on the income that's coming in because you're a C corporation, and then you're going to be taxed again when you pay yourself to as an employee on there. So keep that in mind. You have that double taxation that people worry about. But if you don't necessarily need a lot of money, I didn't necessarily need a lot of money, it worked out pretty good. Again, My people will go over that with you, and I've got plenty of people that will. I'll go over that with you. So good and bad points about both ways. But I don't, I didn't go into debt. That's one thing. I didn't. I didn't want to go into debt.
Mike Stohler
Yeah, that would be nice, Greg. It's been a pleasure having you on the podcast. How can people find you, if they're interested?
Greg Mohr
Go to my website, franchisemaven.com. That's franchise M A V, as in Victor E N dot com Email me at greg@franchisemaven.com or just pick up the phone and give me a call at 361-772-6401.
Mike Stohler
Great. Ladies and gentlemen, Greg Mohr, Franchise Maven and the book about Real Freedom.
Mike Stohler
Greg, it's been a pleasure. Thank you for coming on The Richer Geek Podcast.
Greg Mohr
Thank you for having me, Michael. I appreciate it's been an honor.
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ABOUT GREG MOHR
Greg Mohr is the Wall Street Journal Best Selling author of “Real Freedom, Why Franchises Are Worth Considering and How They Can Be Used For Building Wealth”, and has managed restaurants, been a micro-electric circuit engineer, owned and operated dry cleaners, storage units, rental properties, and franchises. Greg has helped hundreds of people invest in a few hundred franchise units.